SAN FRANCISCO (Reuters) – Google Inc is shopping for the Frommer’s line of journey guidebooks, the most recent transfer to amass a trove of publishing content that might strengthen the No. 1 Internet search company’s push to turn into a significant online travel dealer.
As a end result, analysts mentioned, Google is more and more threatening a variety of corporations, like evaluation site Yelp Inc and flight and hotel reserving service TripAdvisor, that are scrumming for a slice of the growing on-line travel market. For an acquirer like Google, probably the most useful part of Frommer’s is its in depth database of enterprise listings and tourist hotspots which were maintained and curated for years and might be built-in into Google’s deep pools of data, analysts mentioned. Wow.. certainly one of nowadays, that might be incredible. I don’t assume I could get the cash collectively for this, like, ever.
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